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学术看板

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讲座名称The Other Side of the Picture in Sustainable Tourism Development: Service Quality, Tourist Satisfact举办单位旅游与历史文化学院联系人张广宇联系电话举...
讲座名称 The Other Side of the Picture in Sustainable Tourism Development: Service Quality, Tourist Satisfact
举办单位 旅游与历史文化学院 联系人 张广宇
联系电话
举办时间 2016 年 12 月 21 日  14 时 00 分 地点 航空港校区北区BC-209
主要受众 旅游管理系教师、研究生、高年级本科生
报告人基本情况 姓名 Dogan Gursoy 职称职务 教师
工作单位 美国华盛顿州立大学 所在单位联系电话
社会兼职
讲座主要内容 The purpose of this presentation is to provide a discussion on sustainable tourism from business and management perspective. Most of the previous studies examined sustainable tourism as an industry that attempts to make a low impact on the environment and local culture, while helping to generate income, employment, and the conservation of local ecosystems. However, most of the time, studies have focused on the first part of the definition, low impact on the environment and local culture, and ignored the business aspect, helping to generate income, employment, and the conservation of local ecosystems. As we all agree tourism is a business and any form of sustainable business requires satisfied and loyal customers. This presentation focuses on how to create satisfactory tourism experiences and the most critical antecedents of creating satisfactory tourism experiences.